Sustainable Adoption of E-Government from the UTAUT Perspective

This paper attempts to study the sustainable adoption of e-government services in northern Iraq. The well-known unified theory acceptance and use technology (UTAUT) is applied extended citizens’ behavior regarding services. A quantitative technique was utilized gauge efficiency model. Overall, 371 replies were received through distributing samples. SPSS software used for data evaluation. Two extra constructs introduced study, i.e., “Trust system (TOS)” “Ethics Internet (EOI)”, into original UTAUT as theoretical extension. findings indicate that all have a significant influence on intention Moreover, EOI moderates effects TOS social impacts (SI), performance expectancy (PE), (BI). results also indicated there statistically differences demographic characteristics age, educational level excluding gender, behavioral study’s support most hypotheses. contribute better knowledge factors affecting